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RS2010 @ QUAI 54 in PARIS!
Monday (6.21): Team Travel from Narita to Paris (NRT-CDG)
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Tuesday (6.22): Airport-pickup, hotel check-in, lunch, light run @ Levallois, dinner
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Wednesday (6.23): Breakfast/team meeting 9:00AM, Workout@George Eddy 11:30-2:00PM, Lunch, Paris, Dinner
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Thursday (6.24): Breakfast/team meeting 9:00AM, Workout@Japan/Italy/Spain 3-team scrimmage?, Lunch, Paris, Team Dinner w/ Kurosaki-san in St. Germain
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Friday (6.25): Breakfast/team meeting 9:00AM, Workout@George Eddy 11:30-2:00PM, Lunch, Paris, Meet Hammadoun @ Palais de Tokyo for Q.54 orientation, Dinner
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Saturday/Sunday (6.26, 6.27): Le Quai 54, schedule TBA
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Monday (6.28): Breakfast/team meeting 9:00AM, Louvre Museum, Lunch, Paris, Dinner
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Tuesday (6.29): Breakfast/team meeting 9:00AM, Departure (CDG-NRT)
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Rising...whatever you do, don’t forget your passports on Monday!! And bring your game.
ジェイソン
RS2010


******Hope 81 fundraising goal for 2010 Rising Suns team******
1,500,000 yen
Total funds raised (as of 6.16.2010):
1,100,000 yen
The good news: I’m happy to report that we’ve almost tripled our fundraising totals from last year, so things are going well for Hope 81-- thanks to our local sponsors and community supporters. The bad: now we are in crunch-time, with our players set to leave for France next Monday, and still in need of an additional 400,000 yen. To briefly explain the situation, here’s what we are dealing with at the moment:
When it came time to purchase the flights for our RS2010 players, we were expecting a similar rate to that which we received last year (or perhaps slightly higher/lower). We checked with dozens of travel agencies, group rates, standbys, multiple stops, everything you can imagine, and eventually we had to settle for the standard fare. To our surprise, the cost for our team to visit Paris (per person) nearly doubled from last year! Clearly not the best news in the world for a volunteer/nonprofit organization which is still building its financial base and relying almost entirely on the Founder’s empty pockets. It’s my choice to put it all on the line, and I love where this choice has brought our team and the organization itself...but I’ve used every yen to my name and we are in serious need of help.
Okay, so all that being said, we’ve made it this far and we’re certainly not turning back. I just wanted to take this time to reach out one last time before we go, and ask for a little extra assistance from someone out there. Perhaps someone interested in Asian/Japanese basketball development. Or someone who just loves the game, period, and would enjoy seeing our Rising Suns realize their dreams of winning a world championship at Quai 54. For the game, for Japan, for Asia, for something bigger than ourselves...here’s your chance to help.
Please contact us today if you would like to contribute as a private donor or company sponsor. We’d love to hear from you!
Rising, no matter what.
Hope 81 Founder
RS2010 Organizer/Coach/Player
Jason Hutson
ジェイソン ハトソン





























Thanks to everyone who came out and supported our project, helping to reduce our sportswear fashion footprint with 1 Assist!
Several new participants showed up to give their donations, including some women’s baseball uniforms and active wear (see pic below). Special thanks to Chiaki and Nao for giving to women athletes in PNG! In total, we collected over 30 slightly worn sportswear items in very good condition for our charity in Papua New Guinea.
There were about 30 players at the court yesterday, and while not everyone brought something to donate, they took the time to read through our project info and learned about how the donations were being put to use in Papua New Guinea. So whether it was a donation of one item, or spending one minute of their day building awareness of global poverty -- everybody at the event gave one assist for a better world. It may not seem like much, but these are the small steps we can take here in Tokyo, in working toward a peaceful and sustainable future for all.







We’ve been searching for a way to calculate the impact that each donation has in helping us grow a more sustainable earth together.
This post on the Carbon Rally homepage breaks it down into simple math:




Get ready for Earth Day 2010!
Sunday, April 18
Hope 81 is now preparing for our 3rd annual “EARTH DAY: Sportswear Donation” event, to be held at next month’s big festival in Yoyogi Park. To help support developing countries in need and create a more sustainable Earth, this is your chance to donate your re-usable sports equipment (balls, nets, uniforms, jerseys, shirts, shoes, etc.) to our friends in PNG. During the Earth Day 2010 celebration, we’ll set up a collection area near the Nike Basketball Courts in Yoyogi Park. Hope to see you all there on Sunday, April 18.
*For a map to the courts, see below. And look out for a new One Assist flyer coming soon!!
View Yoyogi Park @ Nike Court in a larger map



Change the world with one assist!
As part of Hope 81’s continued efforts to support developing countries with sportswear donations and fitness education, we were back at it again today... collecting more re-usable items from our local ballers at Yoyogi Park. The campaign started back in April of 2008 when we made our first collection during the annual Earth Day festival in Yoyogi. After that, we kept working throughout the year, rallying our local baller network for positive change. And by Earth Day 2009, we had collected over 200 items for our new friends in Papua New Guinea. Read all about the PNG project here.
Now we’re preparing for our 3rd annual Earth Day event @ Yoyogi next month, and we’d like to welcome our Tokyo community to get involved. Anyone interested in receiving more information about the event, or helping out as a volunteer/sponsor, please email us today!
Remember...YOU can make a difference for global poverty relief and environmental sustainability. It just takes one small effort. Just one assist!
New Release! Hope 81 artist DUZZ: recently designed this ribbon for one of Tokyo’s legendary hip-hop deejays, DJ Masterkey. The product is distributed by Ribbon Magnet/MsDS as part of their ongoing ‘Cause Ribbon’ campaign, which aims to raise support for various charities and NPOs through a selection of fresh new ribbon designs. The theme for this one from DUZZ: is ‘Think About It’, encouraging people to think carefully about the risks of HIV. The message is especially important amongst our youth here in Tokyo, where the rate of new infections has been steadily growing in recent years. Click on the ribbon (above) to purchase one from the online store. Thanks for keeping it real, DUZZ:

Back in 2008, we worked with Ribbon Magnet/MsDS on our Youth Sports Ambassadors campaign at the Beijing Olympics. We distributed nearly 300 red ribbons to Beijing streetballers, promoting HIV awareness with the friends we made during our two-week stay in China. Ribbon Magnet/MsDS were some of the first to come out and support our Hope 81 projects, so we owe them a huge thanks for rallying with us. Of course, we’re looking forward to designing an original Hope 81 Ribbon of our own one of these days...MaBO yoroshiku ne!

If you want to skip ahead to the Japanese/日本語 report (with more pictures) go to our Rising Suns team blog.
First of all, just to comment on a few things about building a Japanese national team representation:
Our returning team captain Shuji Takei (ST) has continued to provide Hope 81 with awesome leadership and his professionalism, dedication and commitment have been great to build around. ST represents our team values 100%, on and off the court. Running team workouts, keeping up communication between the players and our Rising Suns management (in English and Japanese), and working tirelessly to build a stronger team for 2010. It seems he truly understands the significance of this opportunity to represent Japan on the world stage in Paris -- having played last year and experiencing the magnitude of QUAI 54 first-hand. Perhaps others haven’t realized it yet, but this could be the biggest chance many of our local Japanese players will see in their lifetime. Its time to step up and represent, Japan! This is your chance.
As for tryouts, our 2nd round was held here in Tokyo last month, and the turnout we had was very encouraging. Here are a few things to grow from:
1) We doubled the number of participants from our 1st round of tryouts back in November, so we’re definitely happy that more people are beginning to understand what the Rising Suns player development program is all about.
2) It was great to have some of Tokyo’s toughest players come out and earn their chance to represent Japan @ QUAI 54 in Paris. Guys that we’ve been watching in local street leagues like Legends or Somecity, and players from local club teams. We know they can play, but now they’ve got to show us the heart and hustle, and battle for a spot on the team. This is what its all about...skills development. Nobody said it would be easy!
3) With our RS2010 ‘Player Pool’ system, players selected from the tryouts will be given a chance to participate in weekly workouts, special training sessions, exhibition games, etc. and prove that they deserve a spot on our RS2010 日本代表 squad. *Those players have already been notified, so now its time to run.
The countdown has begun...we’ve got a little less than four months to go until the QUAI 54 2010 International Streetball Championships. The excitement is growing and we’re getting pumped for our second visit to Paris! Its time to shift into overdrive, and push beyond expectations. This is our chance. Our challenge. Our championship.

Happy International Women’s Day! In honor of aspiring female athletes and artists all around the globe, we’ve got a few inspirational things to share from our Hope 81 community here in Tokyo...
#1...a very special interview with basketball star Shinko Ono, Japanese Women’s National Team member, of the W-JBL’s JOMO Sunflowers. She’s a wonderful person and a very talented player, so its great to start working with her towards women’s empowerment through sport. To start things off, you can find out more about Shinko and her views on women’s player development in Japan with her Hope 81 Team profile page here.

#2...meet Konomi Ikeda, one of Japan’s up-and-coming fashion designers and leader of her Shibuya-based girls streetball team: The Pink Suns. This is what girls power is all about. (In Japanese, we call it joshi ryoku!). Ikeda specializes in women’s sports apparel and has created a really fresh, new line that perhaps you will only see in Tokyo. Maybe some other communities will be inspired once they see this. Read about Konomi’s background along with a few pictures of her women’s limited edition streetball fashion here.

And this just in today! We’re making a prototype for a new product, in collaboration with a Tokyo-based female artist (and fan of the Rising Suns): Airi-chan!
The RS2010 iphone case 
To give credit where credit is due, these sparkling new cases (seriously, they are bling-ing) are a re-design of Tomoki Uematsu’s original Rising Suns: Represent! logo from our inaugural 2009 campaign. We’re planning to share the cases as a limited edition item, and funds we receive from sales will be used to help pay for our Rising Suns team journey to Paris this summer.
PS...We’re not sure how much these babies are going to cost, but for now you can share your feedback in the comments below while we get our RS2010 campaign up and running. Remember, proceeds from all sales will go directly back to the artists = Tomoki and Airi.
Support women in art. Promote women in sport. Once again, Happy International Women’s Day to everyone, wherever you are.
Hope 81

When I speak about Hope 81, people often ask me why Japan? To me, its sort of a no-brainer. I love my life here! But I guess the idea of a guy from California launching a nonprofit organization in Japan might seem a bit out-of-the-ordinary (or intriguing) to some, so the question deserves a better answer than that. Sometimes my answer turns into a long story of academic discourse, overlapping with personal anecdotes and so many twists and turns. I wish I had a 30-second version. Trust me -- I’m working on it. For now, here’s a special blog entry to give you a better idea.
Continue reading >>>
Watch this trailer about Lebron James and his rise to the top of the basketball world. Well, almost...he’s still waiting to get that first championship ring in the NBA, but no doubt he’ll get there one day. The documentary looks at the game of basketball as a way to move up through adversity, and build positive relationships in life, family, business, and everything else. Many of us have been inspired to work toward a better life from a basic passion for the game. In that sense, the movie really hits home on many levels. Basketball is part of the inspiration behind Hope 81, as well.
Now we know that playing professional basketball is a common dream for kids all over the world. And we know many of our young players here in Japan are fighting to reach the top. What the world may not realize is that basketball is one of, if not the most popular sports in Japan. The media here doesn’t make a big deal about it though, unfortunately. Basketball is one of the most heavily played and least heavily watched Japanese sports. Maybe one easy solution is to do more grassroots videos and utilize social media to promote Japan’s hoop scene. The Clutch Times online news source is doing its part to promote the sport, and guys like Ed Odeven at the Japan Times are doing theirs, day in and day out. But maybe we need a 24-hour hoops channel, streaming all access footage, interviews, and just pumping up the game, period. Pushing players to reach for their dreams, because if anything, they will know someone is watching and their performance matters. Lebron and his high school team were being watched by ESPN, Sports Illustrated, NBA scouts, at 17 years old...and look how they responded.
I guess in order to have that kind of ‘media push’ on real TV, it will take a breakthrough Japanese player dominant enough to stick in the NBA. Watching this movie should just make Japanese players hungrier for that moment of their own, shouldn’t it? This summer, we’ll have a chance to show the world how hungry our 2010 Rising Suns team members are, at the QUAI 54 International Streetball Championships in Paris.
And don’t forget, we’ve got our own story going here in Tokyo.
Look out for our complete RS2009 documentary DVD, available this spring!
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Well, not that many! Here’s five things you should know about the number 81...



#5. The name of a famous Japanese fable = 'The 81 Brothers'
#4. The month, day and year MTV launched its first programming (08.01.1981)
#3. Legendary singer and revolutionary hero Bob Marley passed away in 1981
#2. NBA All-Star & 2008 Olympic Gold Medalist Kobe Bryant scored 81 points in a single NBA game
#1. The international calling code for our organization’s home base (+81) = Japan!
If you can think of any more, post it in the comments below!
While searching for some resource materials for our new web design concept for Hope 81, I came across this cool map interface. Lots of interesting facts and statistics to think about, and more inspiration to start taking action...
Show World allows users to look at various social and environmental issues in the world, and puts the spotlight on Japan.
How about Japan’s total sportswear items going to waste, by prefecture? Time to make a map for Hope 81’s Sportswear Donation campaign!
From the Show World site:
“Including industrial emission, Japan produces 1.3 billion tons of CO2 every year, which is about half the amount of emission per person the United States produces. In the industrial sector, CO2 emission is great around Tokyo and the coastal industrial areas. In the private sector, the amount of emission is great in Northern Japan, where the average temperature is low and there is greater demand for heating and cars.”
毎年6月にパリで行われるストリートボールの世界大会、「QUAI 54」。
それは6000人の観客が囲み、MCやDJが煽る中で行われる、世界最高峰のタフでハードなフルコート/5on5のトーナメント。
ジョーダンブランドが世界で唯一公式にサポートするこの大会には、地元フランスの他にも、アメリカ、イングランド、ドイツ、
イタリアなどから選りすぐりのチームが参戦し、しのぎを削っています。
昨年アジアからの初参戦を果たした我々Rising Sunsは、日本代表として今年もその舞台に挑みます!
インドアやストリート、プロやアマチュア、国籍を問わず、全ての日本のボーラーを代表して世界と戦うまたとな...いチャンス。
自分のため、応援してくれる人達のため、そして日本のために、是非挑戦してみませんか?

第二回トライアウト日程
日時:2010年2月27日(土)
時間:19時~22時(予定)
場所:大蔵第二運動場
リンク:http://www.city.setagaya.tokyo.jp/030/d00026841.html
参加費:1000円
体育館は19時から使用可能です。
早めに来てストレッチやウォームアップ、コーチと会話を持つ時間などに充てて下さい。
トライアウトは20時からを予定していますので、開始時間に遅れないように気をつけて下さい。
最初の1時間はコンディショニング、残りの1時間は実戦形式のテストを予定しています。
必要なのは、自分のゲームがどれだけ優れているのか、ハートがどれだけ強いのかを見せつけること。
協議の結果最終的に参戦が決定したボーラーは、6月末の大会への往復代金、滞在費が全て無料。
自分の名前がプリントされたジョーダンブランドのユニフォームで世界と戦うのは、選ばれた者のみに贈られる名誉。
誰もがチャレンジ出来る日本代表の一員として、世界を驚かせましょう!
数多くのボーラーの皆さんと会えるのを、心から楽しみにしています。
2010 Rising Suns チームオーガナイザー/HOPE 81創設者
ジェイソン・ハトソン
www.risingsuns.jp
www.hope81.org