


Watch this trailer about Lebron James and his rise to the top of the basketball world. Well, almost...he’s still waiting to get that first championship ring in the NBA, but no doubt he’ll get there one day. The documentary looks at the game of basketball as a way to move up through adversity, and build positive relationships in life, family, business, and everything else. Many of us have been inspired to work toward a better life from a basic passion for the game. In that sense, the movie really hits home on many levels. Basketball is part of the inspiration behind Hope 81, as well.
Now we know that playing professional basketball is a common dream for kids all over the world. And we know many of our young players here in Japan are fighting to reach the top. What the world may not realize is that basketball is one of, if not the most popular sports in Japan. The media here doesn’t make a big deal about it though, unfortunately. Basketball is one of the most heavily played and least heavily watched Japanese sports. Maybe one easy solution is to do more grassroots videos and utilize social media to promote Japan’s hoop scene. The Clutch Times online news source is doing its part to promote the sport, and guys like Ed Odeven at the Japan Times are doing theirs, day in and day out. But maybe we need a 24-hour hoops channel, streaming all access footage, interviews, and just pumping up the game, period. Pushing players to reach for their dreams, because if anything, they will know someone is watching and their performance matters. Lebron and his high school team were being watched by ESPN, Sports Illustrated, NBA scouts, at 17 years old...and look how they responded.
I guess in order to have that kind of ‘media push’ on real TV, it will take a breakthrough Japanese player dominant enough to stick in the NBA. Watching this movie should just make Japanese players hungrier for that moment of their own, shouldn’t it? This summer, we’ll have a chance to show the world how hungry our 2010 Rising Suns team members are, at the QUAI 54 International Streetball Championships in Paris.
And don’t forget, we’ve got our own story going here in Tokyo.
Look out for our complete RS2009 documentary DVD, available this spring!
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