Artwork by DUZZ: original project poster, featuring Yuki and Ume (Hope 81’s first Youth Sports Ambassadors)
Two years ago, we had a big dream of going to Beijing to see the Gold Medal Mens Basketball Game live. And we wanted to build some new friendship through streetball along the way. So with zero financial support and no tickets, we took a chance and went for it! The project was led by our two Youth Sports Ambassadors from Tokyo (Yuki and Ume). We worked with the
Ribbon Magnet Group/MsDS, which helped out with our HIV Awareness campaign, plus a bunch of great local supporters in Beijing (Mark, More Free & CL Smooth Crew, all the ballers from Dong Dan, Di Tan Gun, and Chao Yang Park) and so many more people who stepped up and supported us behind the scenes. Here’s a look back at an incredible journey:
Our first trip to Beijing turned out to be a key starting point for our
Sport for P.E.A.C.E. initiative, and set the stage for our other grassroots campaigns. A nice reminder that anything’s possible. Let’s keep dreaming big, Japan!
Tags: Hope 81, Sport for Peace and Development, Japan, China, Beijing, Beijing 2008 Olympic Games, Cl Smooth Crew, More Free, Yuki Sato, Basketball, Streetball, NBA, Team USA, Spain, Kobe Bryant, Pau Gasol, Lebron James, Carmelo Anthony